These first two
paragraphs of my book’s introduction introduce (obviously) one of the issues
that prompted me to write a Sarah Palin writing skills book:
I
teach English at a fashion college. In other words, my students have no idea
why they have to take my class, nor do they want
to take my class. They signed up to explore the world of fabric and sketches, not commas and semicolons. Therefore, on the
first day of class, I go in for the hard sell. I tell them that unless they
learn how to write clearly and concisely they will be doomed to a future of
styling their childhood Barbie doll instead of styling Taylor Swift for the
Grammys. I tell them that if they don’t learn how to properly employ a comma
or structure a sentence the only line they will play a role in creating is the
one in front of the unemployment office.
Okay,
I’m not that harsh, but I do remind my students that until they do actually
become the next Chanel and can afford to hire someone to write their website
copy, emails, and Facebook posts, they need to learn to communicate clearly,
concisely, and coherently. They need to support their points with concrete,
specific examples to prove that they are knowledgeable. They need to learn proper grammar because it
is often used as a barometer to measure intelligence and attention to detail,
and they’re going to need to convey those characteristics in their cover
letters and résumés.
Basically, I let them know that if they don’t learn to communicate clearly,
concisely, coherently, concretely, and correctly, they can’t hope to amount to
much— just, perhaps, the 2008 vice presidential candidate of the United States
of America.
And, of course,
it’s not just Sarah Palin who often fails to communicate clearly and correctly.
We had Dan Quayle’s “potatoe.” We had George W. Bush and his important
question: “Is our children learning?” And we currently have a president who
once composed a tweet that included this gem of a sentence: “If not, there
blood, sweat and tears was a total waist of time.” ("Waist of time" makes me think of the thin, middle part of the hourglass.)
So what do you think? If
U.S. presidents, vice presidents, and vice presidential nominees don’t employ
proper grammar, is it still fair to claim that it’s important for success?